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Creative Director

PORTFOLIO UPDATE COMING SOON

I'm Jessie, a creative director based between New York City and Jackson, Hole.

For over 14 years, I’ve lived at the intersection of beauty and fashion, directing visuals, forecasting trends, shaping in-store experiences, and consulting brands on how culture becomes commerce.

Jessie Roeker

Creative Director & Stylist

Featured Works

Rodeo Soul Fearless

Tru Western Fragrance Launch

Journal

When I'm not directing and styling, I am creating artful moments in the everyday. This has become incredibly special as my husband and I welcomed our daughter, Sage, in June 2025.

Resume

Art Direction,
2020

Tru Fragrance + Beauty

Art and Creative Direction Current

Revlon

Senior Designer, 2018

Schoolhouse Creative Agency

Senior Designer
2015

Tarte Cosmetics

Senior Designer and Art Direction, 2016

Estee Lauder Companies

All this love. All this butter. 🎀🪽🥐
forever changed ☁️ 🎀 🧸
Sage Celeste Roeker We’re completely in love. The three of us just belong together. 🎀🌿🧺✨ Sage made her entrance into this world on June 25, my water broke at 2:30am and she was born at 5:07am. She couldn’t wait to join us.
blooming as the solstice lingers 🌼
Belly’s big, plans are small 🧺🎀🛀🏻

@jessthehoneybadger